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Articles and Practical Guides

Complex topics explained without unnecessary jargon: from internal linking and technical audits to AI agents and vector databases. Our free AI Readiness check shows what to improve on your own page.

News Articles

AEO / GEOSept 2026

What Is GEO (Generative Engine Optimization)? A Plain-English Guide

Generative Engine Optimization (GEO) is the umbrella term for making a website legible to AI systems that generate answers instead of just listing links. It shares plenty with traditional SEO — crawlability, content quality, authority — but optimizes for a different outcome: getting quoted inside an AI-written answer, not just ranking a blue link. AEO (Answer Engine Optimization) is the more specific, page-level practice; GEO is the broader discipline that includes AEO, structured data, and content built for retrieval.

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AEO / GEOSept 2026

What Is AEO (Answer Engine Optimization)?

Answer Engine Optimization (AEO) means writing and structuring content so an AI assistant — ChatGPT, Google AI Overviews, Perplexity — can extract a direct, correct answer from it and feel confident enough to cite the source. It's the same underlying content that ranks well in classic SEO, reshaped so the single most important sentence isn't buried three paragraphs into a wall of text.

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AI basicsSept 2026

What Are Embeddings? Vector Search Explained in Plain English

An embedding is a list of numbers (a vector) that represents the meaning of a word, sentence, or document, produced by a neural network trained so that similar meanings end up as similar-looking vectors. That's the entire trick behind "semantic search" — instead of matching exact keywords, a system compares vectors and finds content that means the same thing even when the wording is completely different.

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Technical SEOSept 2026

Technical SEO Audit: The Practical Checklist

A technical SEO audit is a systematic check of everything that has to work before content quality even matters: can a crawler reach the page, can it render and index it, and is the site sending clean, unambiguous signals about which URL is canonical. Skip this layer and even great content can go unseen — by Googlebot or by an AI system's own retrieval pipeline.

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Content SEOSept 2026

How to Run a Content Audit (Step by Step)

A content audit is an inventory-and-triage exercise: list every published page, check how each one is actually performing (traffic, rankings, engagement, and now AI citations), and decide whether to keep it as-is, update it, merge it with something similar, or remove it. Done properly, it's the fastest way to find low-effort wins hiding in a site's existing content, without writing a single new page.

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Site structureSept 2026

Internal Linking: How to Structure Links Inside Your Own Site

Internal linking means the links between pages on the same site — and it's one of the few ranking levers you fully control, since it doesn't depend on anyone else linking to you. Done well, it spreads authority to important pages, helps crawlers discover new content faster, and gives an AI system context about how topics on your site relate to each other.

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