Semrush combines several layers of AI analytics: visibility overviews, Brand Performance, prompt research and tracking, and technical audits. SEO Control focuses on measuring specified prompts across selected systems and saving their responses. Below, the standalone AI Visibility Toolkit is shown separately from the Semrush One bundle.
On narrow screens, the comparison is shown as cards.
Example workload: 50 prompts × 3 AI systems in one run use 150 SEO Control credits; daily repeats over 30 days require up to 4,500 successful requests. Semrush AI Visibility Base lists 25 tracked prompts; Semrush One Starter lists 50 and Pro+ lists 100. Compare the needed prompt volume, site count, and additional reporting modules with the plan prices below.
On narrow screens, the comparison is shown as cards.
| Product | Plan | Volume | Price | Billing terms |
|---|---|---|---|---|
| SEO Control | Lite | 300 credits | $9.99 | Package; no expiration |
| SEO Control | Standard | 900 credits | $23.99 | Package; no expiration |
| SEO Control | Pro | 3,000 credits | $67.74 | Package; no expiration |
| Semrush | AI Visibility Base | 25 tracked prompts; 1 project and Brand Performance domain; 300 AI reports/day | $99 / month per domain | Billed annually |
| Semrush | Semrush One Starter | 50 tracked prompts with daily refresh; 5 websites; 500 keywords tracked daily; 1 Brand Performance domain; 300 reports/day | $199 monthly / $165.17 monthly equivalent, billed annually | SEO + AI bundle |
| Semrush | Semrush One Pro+ | 100 tracked prompts with daily refresh; 15 websites; 1,500 keywords tracked daily; multi-location/device tracking | $299 monthly / $248.17 monthly equivalent, billed annually | SEO + AI bundle |
| Semrush | Semrush One Advanced | Unlimited prompts tracked daily; 40+ websites; 5,000+ keywords tracked daily; advanced API data integration | Custom pricing | SEO + AI bundle; contact sales |
Pricing checked November 6, 2026. All amounts on this page are shown in USD. AI Visibility Base is billed annually per domain. Semrush One combines SEO and AI Search features; the pricing page lists daily prompt tracking and plan-specific site limits. Advanced is custom-priced.
On narrow screens, the comparison is shown as cards.
| Option | What it adds | Price | Note |
|---|---|---|---|
| Prompt Tracking | +50 tracked prompts | $60 / month | Add-on to the Toolkit limit |
| Brand Performance | One additional domain or location | $99 / month | Charged for each unit |
| Base Report | Google Analytics, Google Search Console, scheduling, and PDF | $10 / month | Additional reporting module |
| Pro Report | 20+ integrations, white label, and link delivery | $20 / month | Additional reporting module |
Standalone AI Visibility Toolkit includes up to 10 CSV exports per day. Base/Pro Report terms apply to additional Semrush reporting features and are not automatically included in the AI Visibility price. Enterprise has its own API and integrations under custom terms.
Prompt tracking, prompt research, and AI analysis use separate plan allowances and schedules. Calculate the domains, locations, and users required for your workflow.
A fit if you need results for specific prompts, responses and citations, control over when checks run, and query packages that never expire.
A fit if, in addition to brand monitoring, you need AI topic and prompt research, sentiment and Share of Voice analysis, an AI accessibility audit, and related SEO tools in one platform.
See one prompt response and its saved signals, then compare the plan modules against your reporting needs.
Open the demo with sample responses and reports, then estimate the cost of your prompt set using the pricing page.